Change position.
- Place an already-qualified option higher
- Fund a clearly labeled featured collection
- Support the free consumer experience
No hidden stitch
Partners can get a boost.
They can’t buy approval.
Material Evidence may earn money when you visit or purchase from a recommended brand. Here is the exact line between monetization and curation.
Change the standard.
- Add a product that failed qualification
- Hide a synthetic blend or performance tradeoff
- Remove the Sponsored label
How ranking works
Qualification first.
Relevance second.
Commercial boost third.
We first remove products that do not meet the catalog’s evidence threshold. Remaining products are ranked for relevance to the shopper’s request. Only then can a paid partner receive a modest ranking boost.
Prototype cards marked “Sponsored demo” show how the label and placement will work. They do not imply that those brands currently pay Material Evidence.
See the catalog →